Cool-colored


Cool-colored
A cool-colored material strongly reflects the invisible “near-infrared” radiation that makes up nearly half of sunlight. Replacing a standard (warm) color with a matching cool color can boost solar reflectance by as much as 0.4 without affecting appearance. (We note that a light color, such as white, is also cool, but the term “cool color” is most commonly used to describe a surface that reflects more strongly in the near-infrared spectrum than in the visible spectrum.)