Get Involved

Keep Your Cool is a cool-surface educational campaign for all stakeholders and the general public to communicate how cool roofs and walls keep unwanted solar heat out of our homes, workplaces, and communities and of the many ways this is helpful. This campaign aims to position the selection of cool roofs and walls as no-regret choices whose benefits will grow as the climate warms, as well as highlight opportunities and resources such as demonstration projects, financial incentives, and weatherization resources from utilities and governments. 

This broad campaign is meant for the general public but will target outreach to consumers, government agencies, policymakers, code officials, and industry professionals through city, state, and federal websites; utility websites and mailed statements; industry marketing material; and workshops for industry professionals, such as continuing education programs for architects, engineers, and building enclosure consultants.

History

In 2023, the project team from Lawrence Berkeley National Laboratory, Oak Ridge National Laboratory, Arizona State University, Smart Surfaces Coalition, and Cool Roof Rating Council published a plan with 19 ideas to accelerate the national uptake of cool roofs and walls. In 2024, the project focuses on three activities: (1) providing technical assistance to local, state, and federal government agencies; (2) educating the public, building professionals, and policymakers about the benefits of cool surfaces; and (3) designing high-profile demonstration in disadvantaged communities, especially those located in mixed-climate regions without a history of using cool roofs and walls.

How to Join or Learn More

If you would like to join the education campaign or demonstrations, please complete this short form. To learn more about the US Cool Surfaces Deployment Project, please visit https://CoolSurfaces.LBL.gov or contact Ronnen Levinson <[email protected]> and Iona Isachsen <[email protected]>.

Project Staff

Project Partners

Arizona Public Service, Michael Denby

Chemical Fabrics and Film Association, Jennifer Oblock

City of Los Angeles, Marta Segura

City of San Leandro, Hoi-Fei Mok

Climate Resolve, Seth Jacobson, Selena Melgoza, Jonathan Parfrey

Coldrays, LLC, Jake Struzik

CoolSeal, Maria Koetter

Cornerstone Building Brands, Amanda Turner

Dow Chemical, George Daisey

Frank Klink

Hawaii State Energy Office, Howard Wiig

IB Roof Systems, Shawn Stanley

Kurt Shickman

Los Angeles Department of Water and Power, Craig Tranby

Metropolitan Area Planning Council, Julia Nassar, Sasha Shyduroff

National Oceanic and Atmospheric Administration, Maggie Allen

National Roofing Contractors Association

City of Austin, Office of Sustainability, Marc Coudert

Pabco Roofing Products, Sara Hyacinthe, Lori Jerome

Roofers Coffee Shop, Lauren White, Yvette Cruz

San Mateo County Sustainability Department, Isabel Parés Ramos

Single Ply Roofing Industry (SPRI), Chadwick Collins

Sun Chemical, Richard Ridenour

Sustainable Columbus, Sara Ernst

USGBC, Stephanie Gabriel